1Growth stacks up tools faster than it connects them
Each department picks the tool that suits it, at the moment it needs one. Taken one by one, these choices are reasonable. Put end to end, they draw a company where information lives in several side-by-side systems that don’t talk to each other.
In 1968, computer scientist Melvin Conway stated the law that now bears his name: organizations design systems that mirror their own communication structure. The reverse holds true as well: siloed tools end up siloing the teams that use them.
“Today we use Dropbox, Evernote, Excel, Google Docs, Google Sheets. With all these tools we manage to do good things, but it’s never complete and we lose time.”

